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WASHINGTON, DC — July 23, 2025 — The non-profit Soil & Climate Initiative (SCI) is expanding its partnership with breakfast brand Seven Sundays, engaging 15 farmers on over 2,400 acres in the transition to regenerative agriculture. This collaboration gives farmers the comprehensive support they need to implement new practices that foster healthy soil, climate resilience, and farm profitability. This crucial support helps farms build biological abundance on the land through agronomic practice incentives, technical assistance, and actionable soil testing.
Since founding the brand in 2011, Seven Sundays has worked directly with Midwest farmers to source locally grown crops like oats, buckwheat, flax, and sunflowers. As part of their continued commitment through their partnership with SCI in 2022 via the Regenerative Transition Program, the brand has doubled down to drive even greater outcomes within its sourcing network.
“We’re excited to grow our partnership with Seven Sundays, a regenerative leader committed to charting a new path forward for our food system,” said Adam Kotin, SCI Managing Director. “Together, we are equipping farmers with the tools and support they need to grow delicious food in ways that rejuvenate the land.”
Through its collaborations with SCI, the brand is making direct investments in its growers while also working alongside processors to strengthen supply chain resiliency. This integrated approach delivers the transparency and traceability that today’s consumers increasingly desire and expect.
“We are excited to collaborate with SCI to further our mission in restoring people and planet health for future generations,” said Brady Barnstable, co-founder and Chief Cultivation Officer at Seven Sundays. “SCI’s farmer-first approach aligns with how we’ve built farm-direct relationships based on mutual transparency, trust and education since our early Farmer’s Markets days.”
By participating in SCI’s Regenerative Transition Program, brands like Seven Sundays sponsor farmers with a holistic package of technical assistance, agronomic expertise, soil testing, peer-to-peer learning, and a clear framework for measuring regenerative progress. In doing so, they build the trust and connections needed to shift our fraying food system to a more thriving, sustainable (and delicious!) future.
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ABOUT
Soil & Climate Initiative (SCI), a project of the national nonprofit Green America, was originally launched in 2019 (formerly the Soil Carbon Initiative) in collaboration with farms, companies, NGOs, and soil scientists. Its mission is to accelerate the transition of agricultural acres under regenerative management by supporting and engaging every link in the supply chain. SCI offers a holistic suite of services, such as farm planning and agronomic support, soil testing, supply chain engagement, reporting, and third-party verification. These efforts help drive measurable improvements in soil health outcomes, carbon sequestration, biodiversity, water quality, climate resilience, food security, farm profitability, and the overall well-being of rural communities. www.soilclimateinitiative.org
Green America, founded in 1982, is the nation’s leading green economy organization. Green America provides economic strategies and practical tools for businesses and individuals to solve today’s most pressing social and environmental problems. www.greenamerica.org
Seven Sundays, a certified B-Corp, is rethinking the food system from the ground up, making cereals that improve the health of people & the planet. Founders Hannah and Brady Barnstable started Seven Sundays to flip the US cereal aisle on its head after they had a taste of good muesli and a sustainable food system during their inspirational honeymoon to New Zealand. Seven Sundays makes breakfast options, like Muesli, Sunflower Cereal, and Oat Protein Cereal, with 100% real foods. Since 2020, Seven Sundays has saved over 150 tons of waste from the food waste system by using upcycled ingredients. The brand does not use artificial or "natural" flavors, dyes, preservatives, refined sugars, GMOs, or Glyphosate. Seven Sundays is sold at Costco, Sprouts, Whole Foods, and more. www.sevensundays.com
MEDIA CONTACT: Max Karlin, (703) 276-3255 or mkarlin@hastingsgroupmedia.com
